SponsorFinder
by Football Club Marketer
Interactive field guide for football clubs
Find the companies that will sponsor your club
The 13 methods I used to bring more than 100 sponsors to the clubs I worked for, turned into a guide you work through and a board where you track every company you find.
Instant access in your browser. Works on laptop and phone.
100+
sponsors signed in 7 years
13
methods to find sponsors
4
working tools
€25M+
commercial revenue generated in my career
The problem
Most clubs wait for sponsors to call
Sponsorship money is the best money a club can bring in. The club invests almost nothing, and it pays more than any other revenue line. Still, most sponsorship departments sit and wait.
Meanwhile, every brand's marketing director has a table full of options: Meta, Google, TikTok, billboards, outdoor ads, influencers. Your club is one more option on that table, and a stronger one. The brands just don't know it yet. Someone has to go and tell them.
What's inside
13 methods, in two game plans
8 methods
Active mode: you go after them
- 1Past sponsors of the club
- 2Sponsors of other clubs
- 3From the street
- 4TV ads
- 5Social media
- 6Events
- 7Classic research
- 8All the club's suppliers
5 methods
Passive mode: they come to you
- 9Sponsorship landing page
- 10Every employee
- 11Supporters
- 12Agencies
- 13Former employees
Every method comes with the story behind it, the key number, and a step-by-step checklist you tick off as you go.
The tools
A guide you use every week
01
Prospect board
Log every company you spot and move it from Spotted to Researched, Contacted, Meeting and Signed. When a company says no, one click adds its competitors to your list. One company brings its whole industry with it.
02
Ad radar
Pick a month and see which industries are spending on advertising right now, from pharmacies in the cold season to beer brands in summer. It also shows what's due on your sponsorship calendar that month.
03
Fit scorer
Score any company on how well it matches a football fanbase: mass-market, low price, everyday need, and the ultimate test, whether fans can use it inside the stadium.
04
My game plan
Answer four questions about your club and your time. You get the five methods to start with this month.
Who it's for
Built for people who have to bring the money in
Club commercial and marketing staff
You have targets and a short list of contacts. This gives you a long one.
People who want to work in football
Knowing how to bring in sponsors is the skill every club is hiring for.
Club owners and directors
Give it to your team and see who comes back with names.
How it works
Ready in two minutes
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About the author
Daniel Carciug
Football business consultant working with clubs around the world. Founder of Afacerile Fotbalului, former Commercial Director at FC Rapid București and former Commercial Consultant at Genoa CFC.
In the last 7 years I brought more than 100 sponsors to the clubs I worked for. This guide is my answer to the question I hear most often: "How do I find sponsors?"
FAQ
Questions before you buy
Is this a PDF?+
No download needed. Sponsor Finder opens in your browser, on laptop or phone, and remembers your progress on each device.
Is it only for football?+
The examples come from football clubs. The methods work for any club or team that sells sponsorship.
What language is it in?+
English.
How long do I have access?+
Your code doesn't expire. Enter it once on each device.
Can I use it on more than one device?+
Yes, on up to 3 devices.
I bought it but can't get in.+
Write to danielcarciug@gmail.com and I'll sort it out.
Your next sponsor is already advertising somewhere
Find them before your rivals do.